we invite young journalists for humanity to co-blog with us

at rsvp 

why wouldnt congress use the law on its books to close do america's worst media - hint facebook later this week? probbaly same reason that uk houses of parliament failed to close down news of worlds owners in spite of their obscene personal hacking and attack on auntie

meanwhile i would recommend invetors short nike for partly wroing reasons- at the end of the day if you mess with a national anthem what do you have left to unite a nation - however relevant the cause- it could go either way but ultimately i expect the nhl is too greedy to back nike and this will devalue both networks


more at The Economist's Year of Thhe Brand 1988 

JfH began in 1962 at The Economist or earlier. In those days you had to be 39 years of age for a journalist to sign one annual contribution - a survey of where some peoples were ending poverty and maximising youth livelihhods - the original purpose of The Economist in 1843. Macrae had been tutored by Keynes: Corpus Christi Cambridge 1945) on mediating systems of end poverty economics after first surviving war spending his last days as teenager navigating airplanes over modernday myanmar and bangladesh

Norman Macrae went on to to produce 2 survey series - win-win economic models to unite round:

 japan from 1962 which on retiremnt was awarded The Emperors Order of Rising Sun with Gold bars, 1972 the Entrepreneurial Revolution of worldwide youth to be conected by digital networks 1972, asia pacifc 1976 china 1977, Bangladesh 2008 as well as celebarrate usigned heroic developmenst

like singapore and hong kong


and surveys of places where the world needed to look for an opportunity to free the people- russia 1963, south africa 1968, EU form 1957 (Noramn had been the only jouranlsit 1955 Messina- he supported peace and free markjet concepts but not what mordphed in the elast accounatble top down bureaucracy) 

where are jouranlists for humanity today? starting 2008 two years before his death, we've been helping

youth create journalist and educational exchanges around the greatest girl empowerment and technolgy leapfrog stories we can find- we'll

bepublishing world recird joib creators in multimple languages

rsvp with views of where to see the greatest jourmnalism live 


- we love CGTN whose rebirth started jan 2017 and which has just started inviting 5 channels to co-dialogue on what 40% of people want to do to race to nsustainability beyong the old carbon monoply of western media have a look at te blog or if blogs are not alowed try 







heres's a sample from the first day that 5 channels every broadcast from cgtn headquarters in beijing - with particular thanks to Brics Talk facilaitor Liu Xin

of course all reporting eerors below are our own

you may have heard the world biggest broadcaster today invited 5 nations broadcasters to debate what they thought youth and families wanted mediated to be sustainable

while the transcripts still to come are long- below are a top 7 issues 

regarding issue 3 - this connects with agendas of both stefnaos and al in baltimore- eseentially food and arts are microfrabnchises you vcan design in one place then multiply anywhere communities want to come together
-stefanos please could you see if your celebrity chedf who did undrcover boss knows of 
Gastromotiva its the centre of community food big bang as china aree concrned but if he has his own netwirks how do we fan those

i have made some progress with the head of the world bank reponsible for franciscan regions of latin america once i get to beijing i think i know who i need to leak what good news to first- thre popes trip to bangladesh in 8 weeks is very good news for girls empowerment journalim which we have connected since 2007- daniel is there anyone left at columbia uni where you learnt jiyurnalism who would be interested in this biggest change journalism and education story ever told 

7 smartest questions media ever posed

1 why is tomorrows world still media monopolised by a g7 who gained most from past era of guzzling carbon? which of these 7 countries  US Germany UK Spain Italy France Japan has tried hardest to jump away from big carbon macroecomics

2 how did euro union become another fixture of destroying youth livelihoods in what is now G7+EU?

3 what is youth - especially poorest girls -ask most for as being more affrodable to learn- which practice experts actually want to help youth rejuvenate communities - eg chefs movement goal 100 million nutritious livelihoods with local produce ..connectors of green big bang clubs first 2000 societies to thrive round carbon zero

4  IF 5 countries could meet annually to debate how to rejuvenate 21st and go beyond carbon, whcih would worldwide youth choose first to interact with?

5 what extraordinary metacollaboration projects could these 5 countries host and invite other countries who want to go green or celebarte youth livelihoods to benchmark

6 all global leadership summits segment in 2 opposite ways - global 1.0 talk shops for command and control, global 2.0 empowerment p;rocesses that create action networking solutions for youth to linkin- which is which - and which nations are freeing their youth to culturally exchange with the sustainble generation summits

7 why does the un host an education summit with 30 leader declaring half of all youth will be unemployable by 2030 unless we chnage education which within a year has turned into how we get more finance for old education

for more visit news and economics explain futures - help sustainable youth find good ones in a weeks time or if you want to co-edit this blog say so now -if you are not alowed to see blog try or tell us to send you raw transcripts

chris macrae  est 1962


  1. The Point with LIU Xin: Poverty reduction and human rights in China

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    • 7 months ago
    Chinese President Xi Jinping will pay a state visit to Switzerland from January 15-18. One of the most important items on his ...



 question from Norman Macrae Archives do you now a pro-youh journalist connecting places with a sustainable future

eg philippines Pabsy connecting philippines. DC , youthworldbanking through such value multiplying mindsets as as POP (Preferential Option POOR) and GII

 PABSYLIVE PABSY ON GII of IM IM Farmer on wy he shares POP with PIH, Jim Kim and disciples of Pope Francis Im Im Quest to POpe Francis - count on me transcripts of 2030now millenniqls for sustainability



Take a goodwill journalism tour (or help sustainability millennials sign in who to bank on) as way above zero-sum Journalists for Humanity - rsvp


1 Our gold standard is Usahidi and Kenya's IHUB - hip hip hoorah 

Ushahidi’s Mission

Ushahidi which means “testimony” in Swahili, was a website that was initially developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. Since then, the name “Ushahidi” has come to represent the people behind the “Ushahidi Platform”.

Our roots are in the collaboration of Kenyan citizen journalists during a time of crisis. The original website was used to map incidents of violence and peace efforts throughout the country based on reports submitted via the web and mobile phones. This website had 45,000 users in Kenya, and was the catalyst for us realizing there was a need for a platform based on it, which could be used by others around the world.

Fast forward six years and Ushahidi has grown into a global non-profit technology company with origins in Kenya. Today Ushahidi’s mission is the change the way information flows in the world and empower people to make an impact with open source technologies, cross-sector partnerships, and ground-breaking ventures.

Ushahidi is responsible for founding the iHub, a technology hub in Nairobi which has helped build the technology community in East Africa, growing to over 14,000 members, has incubated 150 tech startups that have created over 1000 jobs. Ushahidi, together with partners Hivos and the Institute of Development Studies, implements the Making all Voices Count Grand Challenge, a $55 million fund which focuses global attention on creative and cutting-edge solutions to transform the relationship between citizens and their governments including seeding innovative solutions.

Lastly, as a group of technologists spread around the world who get really frustrated when the internet doesn’t work, Ushahidi built and spun out BRCK, which builds rugged internet for people and things.At Ushahidi, it isn’t just about building software, it is about solving problems. With Ushahidi we build open source software tools, at BRCK we build a platform for access to the web, and iHub we help build the Kenyan tech sector by creating a community with access to services like the mLabUX lab, and Gearbox. We build these organizations because we want to see more stories like Ushahidi’s in the world.

2  We are curious will yunusolympics (ever since we first met him in 2007 - he was hoping his partners would talk a world sporting stage in code-sharing his messags) - ever come over to MOOCYunus in time (see also openlearningcampus)

- note how Atlanta Nov 2015 celebrations designed round yunus and other nobel peace acticitists with youth are co-spodnored by the turner family who have given back so much of what they made from CNN (Cable News Netwprk) to try and bring every netwprks of the UN back to ground level citizen engage,en; note how out of paris ws the world number 1 supporter of yunus global media change - some woenderful film directirs contributed in 2009 to (see wenders contribution especially_ but where did all that storytelling go to? then there was vivian who signd up to direct Yunus Movie but never got the complete support she needed

have a look at out of Paris- its founded round 80 journaliust looking for best leaders by and for africans- for example if africa is ever to have iots own IBM who can elad that to sustain the human ;lot of africans 

 Yunus has inspired such bbc film anchors as Paul Rose (filamaker oceans) and Michael Palin (now filmaker cutures round the world trip, also Monty Pyton) to come out to bat - what teir next steps?

 Breaking News July 2011

 help make this first draft zing a bit more -reference last year's isabella-cast

Hello young people everywhere from Tunisia to Egypt , Greece to Spain , Japan to Bangladesh .  


Don’t despair. The 2010s can be the most exciting decade for us to lead productive lives as long as we know which media and economics to get rid of, as well as whose social actions to joyfully celebrate.


That was the severe test my granddad set himself and fellow journalists for humanity - over 40 years of reporting for The Economist.  And that’s why Norman Macrae also asked people like me to storytell his life’s good news fables once a year after his parting in the summer of 2010.


Every time the dumbest media in the world collapses that is a good news opportunity. In Britain this weekend youth have cause to celebrate the end of The News of The World . Wrapped up in the 20th century’s most popular tabloid was everything we don’t need  advertisers to celebrate as young people take on the greatest sustainability games ever played.


Let’s hope the BBC in particular remembers that as it chooses how to celebrate the Olympics – Queen Elizabeth’s swansong for the joy of youth, commonwealth and linking in sustainability community actions everywhere.


The News of the World made the worst use of mobile telecoms of any media platform. Since Norman first discussed how to network with mobile telecoms in 1984 his entrepreneurial revolution friends have had 27 years searching for best uses.


We recommend nothing is more exciting to mobilise than what started in 1996 in Bangladesh when 100000 global villages hubs of the world’s poorest mothers started linking in sustainability economics. We invite thousands of youth to diarize good news stories of info technology at  - this happy dotcom is spelt



Lets hope the world’s most powerful people join youth in exciting lessons on how NOT to use mobile phones. Give the Murdoch family the chance to invite the net generation to co-create good news media in the place of the most salacious gossip sheet in his empire. The strongest newspapers have always blended whole truth journalistic curiosity with at most a couple of goals chosen to improve the next generation’s lot.



Lets help the Murdoch’s make their millennium goals wish come true.  Let it be that their family re-examine how their most powerful media can help youth celebrate another way to bail out banks. Join Queen Sofia's summit on this in Spain in November.  It is economically possible for media to help find a way in which youth are not trapped in picking up all the bills of their elders. As we all found out in 2008, this remains the urgent and defining good news story of the decade –the one that will shape generations and planet, for ever and a day.


Good News Bottomines:


1 Places everywhere now need structures that mediate investments in their youth’s

co-production of heroic goals.


2 Consider how stories of bankabillion networks can be designed round girl power are so much more joyous than banking designed for ever fewer big brothers.


3 Bon courage Rupert Murdoch, Au Revoir Norman Macrae


chris macrae

wash dc 301 881 1655

Jargon Note - what Dr Yunus used to call Future Capitalism has since the launch of Global Grameen become known as Global Social Business and Sustainability Partnering

Breaking good news for 2010s- Nov 2009- inspired by the official launch by Dr Yunus and California State education system of the California Institute of Social Business, our own launches of Global and London Institutes of Social Business aim to make priority connections between JforH in California, London and Paris - RSVP if you can collaboratively help add in JforH from another future capital of sustainability 


LJ being a film producer lead sponsor of Cal Instit of SB

J Skoll & L Brilliant of Participant Productions

A Webber (SF) and H Row (LA) former leaders of social capital intercity centres of

TheGreenChildren (O T) - sustainability world's favourite pop group

Holly Mosher - filmaker of Yunus "Bonsai" and for The Global Summit hq in LA 


.Paul Rose: BBC's Polar and Solar explorer - thanks to Sofia & Mostofa host of yunus 69th birthday dialogue, blogger of Bangladesh's world leading explorations of sustainability

"Dhaka en route to celebrating every sustainability capital -TM YunusCentre 09"

London  en route to every Job Creation Sustainability Capital - TM 09 LCL & IsabellaWM family foundation


Vivian Norris De Montaigu, origin of blockbuster Yunus Movie makers cince 2005 or earlier.

vote for agility of journalists in questioning future capitalism
  • 100 Vivian Norris de Montaigu 
  • 99 Alan Webber
  • 90+Charlie Rose
  • 80+
  •  Future Capitalism Birthday party of the year - with Muhammad Yunus, Dhaka June 29, day after his 69th - will you be there? inquiries chris macrae washington dc bureau 301 881 1655
    tell us of ebs where you can find out what journalists are up to -eg 
    2009 Year of MicroCollaboration  please help catalogue advice for President Obama from the world's most trusted free marketers of ending poverty: eg1 the president can declare the date for zero poverty in the whole world at the same time encourage the united states to set their date when their city be zero poverty when their county gets to zero poverty are never going back- city by city, county by county, state by state, it can be done and it will encourage everyone else – ..that state can do it, we can do it this is the way to go, so poverty will be the challenge –and once you have solved poverty other solutions come right away, environment will come right away - Muhmammad Yunus, California, Nov 08

    The Future's News  (since 84)

    We are journalists, media experts, microentrepreneurs, economists and citizens. We track how methods of Industry Sector Responsibility Mapping (ISRM) can support sustainability investments in ways that Corporate Sector Responsibility advisory systemically could not. Leadership methods of ISRM include Future Capitalism collaborations, Trillion Dollar Auditing and Community Impact Accountancy.

    Future Capitalism has changed the world of goodwill valuation faster than other network economics tools due to this year’s launch of its human sustainability imperatives by

     top of the world leaders like Bill Gates and Bottom Billion leaders like Muhammad Yunus.  If you would like JFH to demonstrate a Future Capitalism game for your sector, please contact us

    Washington DC Bureau tel 301 881 1655


    Click to debate why so many of humanity's greatest stories are never seen on Public Broadcasting


    download collaboration interview with bill drayton - epicentre of social entrepreneurs est. 1978

    Archive Newer | Older

    Tuesday, May 12, 2009

    Rana Foroohar Newsweek

    Can A Bangladeshi Bank Help Fix America's Financial System?

    Rana Foroohar

    This past weekend, I went out to St. John's University in Queens, NY, to meet up with a bunch of officials from the Grameen Bank, including Nobel prize winner Muhammad Yunus.

    2:29 am edt 

    Salim Rizvi  , BBC

    Small loans lead to big returns

    Grameen Bank officials believe that reducing poverty through microfinance banking is not just for developing economies.

    Recently, US President Barack Obama also created a $100m microfinance growth fund for small lenders around world. (The microfinance growth fund would be a partnership of the Multilateral Investment Fund at the Inter-American Development Bank, the U.S. Overseas Private Investment Corporation and the Inter-American Investment Corporation. )

    Though a good first step, it is still considered a small amount. Grameen Bank in Bangladesh spends $100m on microfinance every month.

    Currently, Grameen America depends on donations and payments on existing loans. But the bank is planning to apply for a credit-union licence, which will allow it to accept bigger deposits from US customers. The bank plans to use those deposits for granting more loans to thousands of people.

    Now the bank is expanding to other areas in the US. Soon a branch will open in Brooklyn and plans include branches in states such as Nebraska and Ohio.

    Branches of the Grameen Bank are already operating in several other countries, including Turkey, Indonesia, Costa Rica, Kosovo and Zambia.

    2:24 am edt 

    sylvia cochran - Micro Lending Makes Grameen and Microfinance Last Hope of American Working Poor

    Grameen Project Enterpise- Queens, NY

    the plan fund - . The hub of PLAN Fund activity occurs at our business centers which are located in parts of Dallas with less economic development

    Phili Jewish Community Loan for Work Bank
    2:10 am edt 

    Archive Newer | Older

    DEMONSTRATION Trillion Dollar Global Sector SCENARIOS


    Extract from The Importance of Dr Yunus by Norman Macrae


    By Norman Macrae

    The Nobel Peace Prize for 2006 was controversially awarded in Oslo to a "banker for the poor" in once basket case Bangladesh. Since the microcredit system pioneered by this Doctor Muhammad Yunus really has raised record millions of Bangladeshi women from the world’s direst poverty, Yunus was greeted on his recent visit to London largely by the misunderstanding Left. But as my friends and I had lunch with him, we thrilled to openly explore his stated aim to "harness the powers of the free market to solve the problems of poverty", and his brave belief that he can "do exactly that". This apparent appearance of a viable system of banking for the poor has important implications we had better start by examining how microcredit almost accidentally came about.



    During Bangladeshi's terrible famine year of 1974, Dr Yunus (who had attained the doctorate of economics in a fairly free market American university) was back at his 1940 birthplace of Chittagong as a Professor of  Economics at the university there. He took a field party of his students to one of the famine threatened villages. They analysed that all 42 of the village’s small businesses (tiny farm plots and retail market stalls) was indeed going bust unless they could borrow a ridiculously tiny total $27 on reasonable terms.

    If you can become an angel for $27, why not rehearse for becoming a superangel? open source Grameen America

    -a top 30 video selection for humanity from

    First thought was to give the $27 as charity. But Yunus lectured that a social business dollar that had to be paid back from careful use in an income generating activity, was much more effective than a charity dollar which might be used only once and frittered away. All of those first 42 loans were fully repaid, and lent back, and after 9 years further experiments Yunus in 1983 founded his Grameen (which means Village) Bank. Its priority was to make loans that were desperately needed by the poor instead of the usual banking priority to make the safest loans to the rich who could provide collateral against what they happened to want to borrow.

    In the next 23 years, Grameen provided $6 billion of loans to poor people with an astonishing 99% repayment rate. In 2006, it had seven million borrowing customers, 97% of them women (who tend to be the poorer sex in rural Islamic societies) in 73000 villages of
    Bangladesh. Microcredit had by then reached 80% of Bangladeshi’s poorest rural families and over half of Grameen’s own borrowers had risen above the absolute poverty line.

    When a Grameen bank manager goes to a new village, he has entrepreneurially to search for poor but viable borrowers . He earns a star if he achieves 100% repayment of loans, and another star if he attains achievement of the 16 guarantees that all customers are asked to pledge, ranging from intensive vegetable growing through attendance of all children at school, to abolition of dowries. A branch with five stars would often transfer to ownership by the poor women themselves. A branch with no stars would be in danger of closing, so borrowers tend to rally round with suggestions, such as which unreliable repayers to exclude.


    An early breakthrough -and replicable income generator- was the profession of telephone ladies. They borrowed enough to buy a cheap mobile phone from a Grameen subsidiary. They world draw fees for phoning to see if more profitable prices for crops were available in a neighbouring village, and from anybody who wanted to hire the phone to contact the outside world. This is a job that could only become important in a microcredit setting; the owner of a mobile phone in richer suburbia would not find many customers to hire her set. 

    One special desire of Yunus was to improve the nutrition of poor children in the villages of
    Bangladesh, and so Future Capitalism first social business multinational partnership came to be branded with the large French food multinational called Danone. The brand architecture of Grameen-Danone was test marketed to find what sorts of fortified yogurt Bangladeshi children would like. Although Danone at first wanted large plants with refrigerated systems, Grameen won the debate to make then small plants who bought local milk and very cheap local distributors who knew which families had children who might buy the cheap yogurt fresh. Danone had to agree not to pay any dividend from the sales of the yogurt in Bangladesh so as to keep the price cheap at a few US cents per cup, but its $1 million investment remains returnable and it has learnt a lot about sales of a new product in poor countries.


    Will such Social Businesses spread as far as Yunus hopes? A lot depends on human co-creattity. Great leaps like Microsoft’s invention of good software are often made by small but initially hugely profit making small businesses. So it may be easy for

    Is there is a better 5 month report on Future Capitalism? - RSVP  

    142nd MIT Commencement address, by Muhammad Yunus, June 6.2008

    . Good Morning: It as a very special privilege for me to speak at the commencement ceremony of this prestigious institution. What a wonderful feeling to be here today. To be with all of you, some of the brightest minds in the world, right at a moment when you decide the path you will embark on in life. You represent the future of the world. The choices that you will make for yourself will decide the fate of mankind. This is how it has always been. Sometimes we are aware of it, most of the time we are not. I hope you'll remain aware of it and make an effort to be remembered not simply as a creative generation but as a socially-conscious creative generation. Try it.

    I had no idea whether my life would someday be relevant to anyone else's. But in the mid-seventies, out of frustration with the terrible economic situation in Bangladesh I decided to see if I could make myself useful to one poor person a day in the village next door to the university campus where I was teaching. I found myself in an unfamiliar situation. Out of necessity I had to find a way out. Since I did not have a road-map, I had to fall back on my basic instinct to do that. At any moment I could have withdrawn myself from my unknown path, but I did not. I stubbornly went on to find my own way. Luckily, at the end, I found it. That was microcredit and Grameen Bank.

    Now, in hindsight, I can joke about it. When people ask me, "How did you figure out all the rules and procedures that is now known as Grameen system ?" My answer is : "That was very simple and easy. Whenever I needed a rule or a procedure in our work, I just looked at the conventional banks to see what they do in a similar situation. Once I learned what they did, I just did the opposite. That's how I got our rules. Conventional banks go to the rich, we go to the poor; their rule is -- "the more you have, the more you get." So our rule became -- "the less you have higher attention you get. If you have nothing, you get the highest priority." They ask for collateral, we abandoned it, as if we had never heard of it. They need lawyers in their business, we don't. No lawyer is involved in any of our loan transactions. They are owned by the rich, ours is owned by the poorest, the poorest women to boot. I can go on adding more to this list to show how Grameen does things quite the opposite way.

    Was it really a systematic policy æ to do it the opposite way ? No, it wasn't. But that's how it turned out ultimately, because our objective was different. I had not even noticed it until a senior banker admonished me by saying : Dr. Yunus, you are trying to put the banking system upside down." I quickly agreed with him. I said : "Yes, because the banking system is standing on its head."

    I could not miss seeing the ruthlessness of moneylenders in the village. First I lent the money to replace the loan-sharks. Then I went to the local bank to request them to lend money to the poor. They refused.

    After months of deadlock I persuaded them by offering myself as a guarantor. This is how microcredit was born in 1976. Today Grameen Bank lends money to 7.5 million borrowers, 97 per cent women. They own the bank. The bank has lent out over $ 7.0 billion in Bangladesh over the years. Globally 130 million poor families receive microcredit. Even then banks have not changed much. They do not mind writing off a trillion dollars in a sub-prime crisis, but they still stay away from lending US $ 100 to a poor woman despite the fact such loans have near 100 per cent repayment record globally.

    While focusing on microcredit we saw the need for other types of interventions to help the rural population, in general, and the poor, in particular. We tried our interventions in the health sector, information technology, renewable energy and on several other fronts. Since we worked with poor women, health issue quickly drew our attention. We introduced health insurance. We succeeded in developing an effective healthcare program based on health insurance, but have not been able to expand this program because of non-availability of doctors. Doctors are reluctant to stay in the villages. (It has become such a big bottleneck that we have now decided to set up a medical college to produce doctors.) Under the program a villager pays about US $ 2.00 a year as health insurance premium, to get health coverage for the entire family. Financially it is sustainable.

    I became a strong believer in the power of information technology to change the lives of the poor people. This encouraged me to create a cell-phone company called Grameen Phone. We brought phones to the villages of Bangladesh and gave loans to the poor women to buy themselves cell-phones to sell their service and make money. It became an instant success.
    Seventy percent of the population of Bangladesh do not have access to electricity. We wanted to address this issue by introducing solar home system in the villages. We created a separate company called Grameen Shakti, or Grameen Energy. It became a very successful company in popularising solar home system, bio-gas, and environment-friendly cooking stoves. It has already reached 155,000 homes with solar home systems, and aims to reach one million homes by 2012. As we started creating a series of companies around renewable energy, information technology, textile, agriculture, livestock, education, health, finance etc, I was wondering why conventional businesses do not see business the way we see it. They have different goals than ours. We design our businesses one way, they design theirs in another way.

    Conventional businesses are based on the theoretical framework provided by the designers of capitalist economic system. In this framework 'business' has to be a profit-maximizing entity. The more aggressively a business pursues it, the better the system functions æ we are told. The bigger the profit, the more successful the business is; the more happy investors are. In my work it never occurred to me that I should maximize profit. All my struggle was to take each of my enterprises to a level where it could at least be self-sustaining. I defined the mission of my businesses in a different way than that of the traditional businesses.

    As I was doing it, obviously I was violating the basic tenet of capitalist system æ profit maximization. Since I was engaged in finding my own solution to reach the mission of my business, I was not looking at any existing road maps. My only concern was to see if my path was taking me where I wanted to go. When it worked I felt very happy. I know maximization of profit makes people happy. I don't maximize profit, but my businesses are a great source of my happiness. If you had done what I have done you would be very happy too! I am convinced that profit maximization is not the only source of happiness in business. 'Business' has been interpreted too narrowly in the existing framework of capitalism. This interpretation is based on the assumption that a human being is a single dimensional being. His business-related happiness is related to the size of the profit he makes. He is presented as a robot-like money-making machine.

    But we all know that real-life human beings are multi-dimensional beings æ not uni-dimensional like the theory assumes. For a real-life human being money-making is a means, not an end. But for the businessman in the existing theory money-making is both a means and also an end.

    This narrow interpretation has done us great damage. All business people around the world have been imitating this one-dimensional theoretical businessman as precisely as they can to make sure they get the most from the capitalist system. If you are a businessman you have to wear profit-maximizing glasses all the time. As a result, only thing you see in the world are the profit enhancing opportunities. Important problems that we face in the world cannot be addressed because profit-maximizing eyes cannot see them.

    We can easily reformulate the concept of a businessman to bring him closer to a real human being. In order to take into account the multi-dimensionality of real human being we may assume that there are two distinct sources of happiness in the business world æ 1) maximizing profit, and 2) achieving some pre-defined social objective. Since there are clear conflicts between the two objectives, the business world will have to be made up of two different kinds of businesses --1) profit-maximizing business, and 2) social business. Specific type of happiness will come from the specific type of business.

    Then an investor will have two choices æ he can invest in one or in both. My guess is most people will invest in both in various proportions. This means people will use two sets of eye-glassesæ profit-maximizing glasses, and social business glasses. This will bring a big change in the world. Profit maximizing businessmen will be amazed to see how different the world looks once they take off the profit-maximizing glasses and wear the social business glasses. By looking at the world from two different perspectives business decision-makers will be able to decide better, act better, and these decisions and actions will lead to a dramatically better world.

    While I was wondering whether the idea of social business would make any sense to the corporate world I had an opportunity to talk to the chairman of Danone Group Mr. Franck Riboud about this subject. It made perfect sense to him right away. Together we created Grameen Danone company as a social business in Bangladesh. This company produces yogurt fortified with micro-nutrients which are missing in the mal-nourished children of Bangladesh. Because it is a social business, Grameen and Danone, will never take any dividend out of the company beyond recouping the initial investment. Bottom line for the company is to see how many children overcome their nutrition deficiency each year.
    Next initiative came from Credit Agricole of France. We created Grameen Credit Agricole Microfinance Foundation to provide financial support to microfinance organizations and social businesses. We created a small water company to provide good quality drinking water in a cluster of villages of Bangladesh. This is a joint venture with Veolia, a leading water company in the world. Bangladesh has terrible drinking water problem. In a large part of Bangladesh tubewell water is highly arsenic contaminated, surface water is polluted. This social business water company will be a prototype for supplying safe drinking water in a sustainable and affordable way to people who are faced with water crisis. Once it is perfected, it can be replicated in other villages, within Bangladesh and outside.

    We have already established an eye-care hospital specializing in cataract operation, with a capacity to undertake 10,000 operations per year. This is a joint venture social business with the Green Children Foundation created by two singers in their early twenties, Tom and Milla, from England and Norway.

    We have signed a joint-venture agreement with Intel Corporation, to create a social business company called Grameen-Intel to bring information technology-based services to the poor in healthcare, marketing, education and remittances.

    We also signed a social business joint venture agreement with Saudi German Hospital Group to set up a series of hospitals in Bangladesh.

    Many more companies from around the world are showing interest in such social business joint ventures. A leading shoe company wants to create a social business to make sure that nobody goes without shoes. One leading pharmaceutical company wishes to set up a joint venture social business company to produce nutritional supplements appropriate for Bangladeshi pregnant mothers and young women, at the cheapest possible price.

    We are also in discussion to launch a social business company to produce chemically treated mosquito-nets to protect people in Bangladesh and Africa from malaria and other mosquito-borne diseases.

    Your generation can bring a breakthrough in changing the course of the world. You can be the socially-conscious creative generation that the world is waiting for. You can bring your creativity to design brilliant social businesses to overcome poverty, disease, environmental degradation, food crisis, depletion of non-renewable resources, etc. Each one of you is capable of changing the world. To make a start all that each one of you has to do is to design a business plan for a social business. Each prototype of a social business can be a cute little business. But if it works out, the whole world can be changed by replicating it in thousands of locations.

    Prototype development is the key. In designing a prototype all we need is a socially-oriented creative mind. That could be each one of you. No matter what you do in your life, make it a point to design or be involved with at least one social business to address one problem that depresses you the most. If you have the design and the money, go ahead and put it into action. If you have the design but no money, contact your dean -- he will find the money. I never heard that MIT has problem in finding money when it has a hot idea in its hand. MIT can even create a social business development fund in anticipation of your requests.

    I can tell you very emphatically that in terms of human capability there is no difference between a poor person and a very privileged person. All human beings are packed with unlimited potential. Poor people are no exception to this rule. But the world around them never gave them the opportunity to know that each of them is carrying a wonderful gift in them. The gift remains unknown and unwrapped. Our challenge is to help the poor unwrap their gift.

    Poverty is not created by the poor. It is created by the system. Poverty is an artificial imposition on people. Once you fall outside the system, it works against you. It makes it very difficult to return to the system. How do we change this? Where do we begin ?

    Three basic interventions will make a big difference in the existing system : a) broadening the concept of business by including "social business" into the framework of market place, b) creating inclusive financial and healthcare services which can reach out to every person on the planet, c) designing appropriate information technology devices, and services for the bottom-most people and making them easily available to them.

    Your generation has the opportunity to make a break with the past and create a beautiful new world. We see the ever-growing problems created by the individual-centered aggressively accumulative economy. If we let it proceed without serious modifications, we may soon reach the point of no return. Among other things, this type of economy has placed our planet under serious threat through climatic distortions. Single-minded pursuit of profit has made us forget that this planet is our home; that we are supposed to make it safe and beautiful, not make it more unliveable everyday by promoting a life-style which ignores all warnings of safety.

    At this point let me give you the good news. No matter how daunting the problems look, don't get brow beaten by their size. Big problems are most often just an aggregation of tiny problems. Get to the smallest component of the problem. Then it becomes an innocent bite-size problem, and you can have all the fun dealing with it. You'll be thrilled to see in how many ways you can crack it. You can tame it or make it disappear by various social and economic actions, including social business. Pick out the action which looks most efficient in the given circumstances. Tackling big problems does not always have to be through giant actions, or global initiatives or big businesses. It can start as a tiny little action. If you shape it the right way, it can grow into a global action in no time. Even the biggest problem can be cracked by a small well-designed intervention. That's where you and your creativity come in. These interventions can be so small that each one of you can crack these problems right from your garage. If you have a friend or two to work with you, it is all the more better. It can be fun too.

    You are born in the age of ideas. Ideas are something an MIT graduate, I am sure, will not run out of. The question I am raising now -- what use you want to make of them ? Make money by selling or using your ideas ? Or change the world with your ideas? Or do both ? It is upto you to decide.

    There are two clear tasks in front of you -- 1) to end poverty in the world once for all, and 2) to set the world in the right path to undo all the damage we have done to the environment by our ignorance and selfishness. Time is right. Your initiatives can produce big results, even lead you to achieving these goals. Then yours will be the most successful generation in human history. You will take your grand-children to the poverty museums with tremendous pride that your generation had finally made it happen.

    Congratulations, for being part of a generation which has exciting possibilities, and advance congratulations to you all for your future successes in creating a new world where everyone on this planet can stand tall as a human being. Thank you.

    Empowered by and friends of Yunus Forums
    uniting future history & herstory:-
    bankers to the poor<>intrenetworkers for the poor.